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Apple Developer News


May 9, 1997, No. 56


MARKETING OPPORTUNITIES AND NEWS


Corel Makes a Mark in the Mac OS Market

Corel Corporation, a dyed-in-the-wool developer of software for Windows, recently ported its first product to the Mac OS platform, and Corel is very pleased with the results: In the first four months of CorelDRAW shipments, sales exceeded all expectations, bringing in U.S.$7 million in revenues. In an article in the May 1997 issue of Apple Directions (page 14), a Corel manager discusses his cross-platform development experience and theories on why Corel products have been selling so well in the Mac OS market. The article is posted at this web site:

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The Ultimate Internet Research Web Site

The Nua Internet Surveys web site is a refreshing reminder of why the Internet is so great. This web site features a comprehensive, well-organized directory of just about every research report and survey that's been published on Internet users. It also includes a wealth of European and international Internet user data and a free monthly newsletter. If you market Internet-related software, don't lose the URL of this award-winning site:

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A Newsletter for European PC Channel News

If you market products in Europe, you might find it useful to subscribe to the PC Europa Newsletter, a channel newsletter that covers microcomputer product news in Europe. Published 20 times a year, PC Europa contains news, national surveys, and information on Pan-European trends. PC Europa Online is posted at this web site:

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PRODUCT AND TECHNOLOGY NEWS


Amelio "Rhaps" With MacWEEK

In an interview in the May 2 issue of MacWEEK, Apple CEO Gilbert Amelio outlined Apple's positions on operating systems and licensing. Speaking to the editors of MacWEEK and MacUser, Amelio said that "the Yellow Box, based on OpenStep, ... while optimized for the PowerPC processor, will be portable to the Intel platform and able to sit on top of either Windows 95 or NT." He said "the Windows 95 port is nearly complete and will probably be shown at the WWDC. Rhapsody developers writing with the [Yellow Box] APIs will be able to take applications over to Intel-standard PCs without having to rewrite them."

To read the complete article, visit this MacWEEK web site:

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Apple Introduces an Ultralight Notebook Computer

Targeting the needs of mobile professionals who require lightweight, yet powerful portable computing solutions, Apple just announced the Macintosh PowerBook 2400c notebook computer. The smallest, lightest system running the Mac OS today, the PowerBook 2400c weighs just 4.4 pounds, yet offers a powerful 180 MHz PowerPC processor and a full range of built-in ports for easy network connectivity. Originally created with the Japanese customer in mind, this high-end PCI-based PowerBook 2400c was designed by Apple with collaboration from IBM Japan as part of an OEM agreement. For more details on this new PowerBook, see the full press release:

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Special Offer Expands Market for Apple eMate 300

This week Apple announced three new ways in which customers can purchase its popular eMate 300 mobile computer. Until now, eMate was only available to K-12 institution customers. Now parents of K-12 students, college students, teachers, and university faculty members can purchase the product directly from Apple or from a campus reseller. For more information, read the Apple press release:

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Apple Introduces Two New Color Monitors

Apple just introduced the new high-performance AppleVision 850 AV and AppleVision 850 color displays for publishers, multimedia authors, photographers, and other professionals who rely on consistent visual performance and color accuracy, as well as for users who need a large, high-resolution display. Both displays incorporate Apple's DigitalColor technology for state-of-the-art color accuracy, which is achieved through a patented internal calibration system that adjusts color over time with minimal user interaction. The displays support Apple's ColorSync technology for color matching across devices such as color printers and scanners by allowing display profiles to be created at any time. Both displays also feature extensive, easy-to-use software control of screen geometry, mode switching, and color settings.

For availability, price, and configuration details, see the full press release:

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An Update for Game Developers

The May 2 issue of MacWEEK included encouraging news about the status of Game Sprockets, Apple's game development API (application programming interface). Mark Gavini, Apple's games evangelist, said, "Apple does not plan to port Sprockets." Instead, he told ADN, Apple is designing new APIs that duplicate the functionality of Game Sprockets within the Rhapsody operating system. In the MacWEEK article, he added, "Games that run on the Mac OS using the Sprockets will run in Rhapsody's compatibility 'Blue Box' with no modification."

This week Macworld magazine also expressed optimism about Apple's new game strategy, saying, "Despite earlier reports to the contrary, Apple will continue to support Apple Game Sprockets and is planning new games APIs for Rhapsody. It's enough to make some games developers hopeful."

To read the MacWEEK article, visit this web site:

To review the Macworld article on games, as well as a list of game developers presenting new Mac OS games this year, see this web site:

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CNET Reviews New Apple CPUs

This week the CNET news service posted two favorable reviews of Apple CPUs. A review of the Power Macintosh 9600/200 computer says, "Apple may be taking a beating, but the new Power Mac 9600/200 demonstrates that the company isn't down for the count when it comes to engineering. True, Power Computing's PowerTower Pro 225 temporarily dazed Apple at the high end, but with the Power Mac 9600, Apple comes off the ropes swinging." In its review of Apple's newest low-end CPU, CNET says that the Power Mac 4400/200 "proves that Apple can build powerful, low-end Macs that compete successfully with the clones."

You can read both of these reviews at these web sites:

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OTHER DEVELOPER NEWS


Apple Announces HIDE Award Finalists

Apple just announced the finalists for its second annual Human Interface Design Excellence (HIDE) Award contest for Mac OS developers. The HIDE Awards illustrate Apple's continued support for the Mac OS developer community. This award recognizes superior software in the areas of innovation, elegance, look and feel, and overall design. Apple called for contest entries earlier this year, and will announce winners and runners-up at the Worldwide Developers Conference (WWDC) on Tuesday, May 13, at 7:20 p.m. in Room A-1 of the San Jose Convention Center.

Here are the finalists for the 1997 HIDE Awards (listed alphabetically):

From these finalists, winners and runners-up will be announced at the WWDC and will receive the right to use the associated HIDE prize sticker to market their products for a limited time.

You can read the full HIDE press release at this web site:

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Apple Consolidates Headquarters in Cupertino

This week Apple signed a deal with Cupertino city officials to make Cupertino, California, the home of Apple's corporate headquarters. (Apple currently has retail operations scattered throughout the San Francisco Bay Area.) Terms of a five-year agreement call for Apple to consolidate retail sales operations within Cupertino in exchange for an approximate 25 percent return on sales tax revenues. According to Apple, this agreement could save Apple as much as U.S.$5 million to U.S.$10 million annually.

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Free Modem Card With PowerBook 1400 Purchase

Apple is giving away a US Robotics 33.6-Kbps PC Card modem to customers who buy any PowerBook 1400 computer between April 15 and June 27, 1997. U.S. customers can submit a coupon, UPC label, and proof of purchase to Apple, and receive a free MegaHertz CruiseCard 33.6 Kbps Cellular-Capable PC Card Modem, made by US Robotics, plus a 50-hour America Online trial membership, and two months of Yahoo! Internet Life magazine--all at no charge. For details on this promotion, see this web site:

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NEW SOFTWARE RELEASES


Mac OS Runtime for Java, Version 1.5a1

The first alpha release of Mac OS Runtime for Java (MRJ) 1.5 is now available on the "bleeding edge" page of Apple's Java web site. Version 1.5a1 includes a just-in-time compiler (JITC) for PowerPC, which significantly speeds up many operations in Java. In addition, improvements to the graphics code should be evident on both PowerPC processor- and 680x0-based machines. MRJ 1.5a1 is posted at this web site:


New CFM-68K, PCI Token Ring, and MacsBug Releases

CFM-68K 4.0 and PCI Token Ring 1.0.1a2 have been posted to Apple's new release web site:

MacsBug 6.5.4a3 is accessible at the following address:

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EVENTS


URGENT--Friday, May 9 Is Last Day to Subscribe to WWDC Webcast

Developers who can't attend this week's Apple Worldwide Developers Conference in person can watch key technical sessions from home or the office through an Internet "webcast." But hurry--today (Friday, May 9) is the last day you can register for this offering.

For just U.S.$99, you can watch key sessions live using video-on-demand technology. On-demand video is also available the day following each session through May 31.


Last Minute WWDC Information

Here are more details on two WWDC events: the Hands-on Lab and the Mac OS General Feedback Forum.

The Mac OS 8 Hands-on Lab
Where: Room N, downstairs from the main atrium

Apple will host a Hands-on Lab staffed with Mac OS 8 system software engineers Tuesday through Friday. Bring your code, cables, and any needed tools. A sign-up table with scheduled hours and tickets will be stationed up front, so make sure to book a session early in the conference.

Lab Hours are:


Mac OS General Feedback Forum, Session 190
When: Wednesday, 4:30 - 5:30
Where: Room J4

The Mac OS Feedback Forum is different this year. This year, while engineers will be present, the panel will also include some Mac OS executive decision makers, including:



WebBytes--POINTERS TO MORE NEWS AND SOFTWARE


Join Guy's New "Revolutionary" Mailing List

Apple Fellow Guy Kawasaki is starting a new list server for people interested in his upcoming book, Rules for Revolutionaries. The purpose of this mailing list is to gather feedback and ideas for the book. If you'd like to join his list, send a message to

In the subject line or the first line of the text body, type


A Compendium of Special Mac OS Key Combinations

Developer Jonathan Gourd has generously made available a personal list of special Mac OS key combinations that he's gathered from people all over the world. (He hasn't included special Finder keys or standard Command-Shift-# shortcuts because Apple has done such a good job of documenting them in the Finder Help archive.) If you find errors or missing key combinations, send an e-mail message to Gourd at jgourd@beepcom.net. His list of key combinations is posted at this web site:


Apprentice 6 Programmer CD Available

Apprentice 6 is a CD-ROM collection of source code, utilities, and information for Mac OS programmers. It's a valuable resource for both the skilled software engineer and the novice weekend hacker. "Weighing in" at over 600 megabytes, it includes hundreds of high-quality and up-to-date source code examples. You'll find complete working examples of full-blown applications, games, control panels, extensions, utilities, and much more. Apprentice regularly retails for U.S.$35, but if you subscribe to Guy Kawasaki's Evangelist, you can buy a copy of Apprentice 6 for only U.S.$25 including shipping. You can place your order by visiting this web site:


MacDirectory Sweepstakes Alert

Not only is MacDirectory a good place to promote your products, but this organization is now offering two opportunities to win hardware (because you can never have too much hardware)--the "Win a Digital Camera" and "Win a Scanner" Sweepstakes. Two random drawings will be held by a MacDirectory agent on July 19 and November 15, 1997. To enter, just visit the MacDirectory web site and fill out the registration form:


Call for "Best Shareware" Nominations

Honor your favorite shareware programmers by nominating the best of shareware products to the new International Shareware Hall of Fame. From now until June 1, you can vote for your favorite shareware programs at the SharewareJunkies web site:


AppleJedi E-zine Wins Cyberian Outpost Award

AppleJedi, a publication produced by Saracen Communications, just received a "MACnificent" Award of Excellence from Cyberian Outpost.

"AppleJedi has earned the MACnificent award-of-excellence in recognition of its leadership in the presentation of information on Macintosh computers and Macintosh-based products," reads the award, posted at this web site:

If you'd like to read the latest issue of AppleJedi, visit this web site:


MacAddict Adds a Newton Column

The first installment of "Newton Beat," a semiregular online column on Newton issues, has been added to MacAddict Magazine's web site:

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Copyright © 1997 Apple Computer, Inc. All rights reserved.

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